Business

Study one of the most versatile disciplines to match your career goals

Title
Why study business?
Description

As the world continues to evolve globally and economically, business degrees remain high in demand. Almost all categories of business and financial occupations listed by the U.S. Bureau of Labor Statistics require a minimum of a bachelor’s degree. A degree in business is also applicable across fields and disciplines, making it one of the most versatile for college graduates.

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Co-Founder, Creative Director, along with her core team discuss business strategies for a subscription based platform.
Title
What types of business degrees can I earn online?
Description

Our undergraduate, graduate and certificate programs can help build your business competencies, 100% online. Choose from a variety of business programs to best match your interests and career goals, including degrees in business administration, business communication, corporate accounting, global leadership, economics, marketing and much more.

Title
What can I do with a degree in business?
Skills
Title
Leadership & management skills
Description
  • Communication and negotiation.
  • Financial management.
  • Leadership.
  • Marketing, sales and customer service.
  • Problem-solving.
  • Project management.
Image
An ASU business student in a pink shirt poses for a portrait.
Careers
Title
Business degree jobs
Description
  • Business analyst.
  • Economist.
  • Financial manager.
  • General manager.
  • Intelligence officer.
  • Market research analyst.
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Two ASU business students in suits smile while working on their laptop around a table.
Title
A degree from one of the best business schools in the nation
Description

According to U.S. News & World Report, 2022, Arizona State University ranks No. 1 in the U.S. for innovation ahead of Stanford University and the Massachusetts Institute of Technology. ASU is also home to the W. P. Carey School of Business, a top business school in the country. Students studying online learn from the same award-winning business faculty teaching on campus and have access to an unmatched suite of services, personalized to empower them.

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Two ASU brick-red, multi-floor buildings pictured during the day.
Title
Business news and stories
Title
Business Degrees | ASU Online
Title
Business degrees
Sub Title
Create your path to a rewarding career in business
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Business ASU Online student
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business-degrees
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Business icon.
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Co-Founder, Creative Director, along with her core team discuss business strategies for a subscription based platform.
Description
Get on your way to an exciting career in business. Find our complete list of online business degrees and explore jobs and skills you can earn with your degree.
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Online Master of Science in Program Evaluation and Data Analytics

This program evaluation and data analytics master’s builds interdisciplinary expertise at the intersection of statistics, computer science and management. You’ll learn how to use a variety of data tools and implement rigorous approaches to collecting, analyzing and interpreting data within public organizations. This includes creating visualizations, dashboards and automated reports to support decision-making. As a graduate, you can enhance organizational performance by gathering better data, improving the use of existing data, formally evaluating programs and implementing actions based on findings.

Prepare for careers in a variety of industries

The curriculum explores two fields: program evaluation, which focuses on using tools to assess policy or program impact, and data science. With an understanding of both, you’ll possess diverse knowledge that complements careers within think tanks, research groups, consulting groups and government agencies at all levels. You can also pursue data-driven roles in nonprofits and international development agencies to measure program effectiveness or enhance monitoring and evaluation capacity.

Unlike most data analytics curricula, this program stands out because it focuses on applications in the public and nonprofit sectors. The coursework explores common performance challenges and provides you with data-driven approaches to designing solutions. This can give you a leg up when pursuing positions in these sectors upon graduation. You’ll be equipped to help organizations leverage the power of data to make a positive social impact.

Who’s a good candidate for this program?

Ideal candidates include those with social science or management knowledge seeking a broader skill set in advanced data analytics. This master’s is also an excellent choice for those with data analytics experience who want to apply their technical skills to the public sector. Regardless of your academic or professional background, you’ve found the right program if you’re passionate about using data to drive social and organizational change.

As an applicant, you don’t need prior computer programming knowledge, but you must have a rudimentary knowledge of the R language, such as through a basic tutorial. Additionally, this program leans heavily into the intuition behind data analysis, as well as interpreting results and translating them to real-world applications in the public sector. This master’s is an ideal choice if you’re looking to refine both quantitative and qualitative skills.

Program Field of Study
Master of Science
Program Focus
Program Evaluation and Data Analytics
Program Name Abbreviation
Program Evaluation and Data Analytics (MS)
Program Category
Degree Image
Two students in the outcome evaluation program engage in a group discussion while sitting in a classroom.
Program Description Intro

Are you passionate about applying data insights to drive organizational performance improvements? This online Master of Science in program evaluation and data analytics from Arizona State University prepares you to make a positive social impact through data and evidence-based decision-making. Upon graduating, your critical thinking and analytical skills will be in high demand by employers across all industries, particularly in the public and nonprofit sectors.

Plan Code
PPPGEMS
Program code
GRPP
Start Date
Areas of Interest
Courses Summary

In this program, you’ll take courses that build your understanding of key principles from the program evaluation and data analytics fields. Foundational program evaluation courses will cover multiple regression, research design and advanced regression tools. Core data analytics courses will introduce you to data programming in R, data wrangling and project management. The program culminates in an applied project where you’ll apply what you’ve learned in a real scenario with a client.

Total Classes
11
Total Hours
33
Total Credit Hours
33
Program Fee Code
Program Evaluation & Data Analytics, M.S.
Courses Section Title
Online program evaluation and data analytics courses
CIP code
44.05
Title
Learn from leading practitioners in program evaluation and data analytics
Description

The impressive faculty in the Watts College of Public Service and Community Solutions inspire the next generation of public service leaders through real-world solutions to issues in areas such as child welfare, safety, city management, human trafficking and water scarcity. Faculty highlights include:

  • Fellow of the Academy of Criminal Justice Sciences.
  • Fellow of the American Psychological Association.
  • Member of the National Academy of Public Administration.
Accolade title
Nationally recognized public service programs
Accolade Description

The Watts College of Public Service and Community Solutions is a comprehensive public service college dedicated to addressing social problems through teaching, research and service. Our programs, which range from public policy and social work to criminal justice and emergency management, are designed to prepare graduates to make a difference in their communities.

Accolade item
Accolades Title
#2
Accolades Description

best graduate homeland security and emergency management programs, according to U.S. News & World Report.

Accolades Title
#2
Accolades Description

in the U.S. and #7 in the world for hospitality, leisure, sport and tourism, according to the Center for World University Rankings.

Accolades Title
Top 5
Accolades Description

Master of Nonprofit Leadership and Management in the nation, according to U.S. News & Report.

Accolades Title
Top 10
Accolades Description

best online master's in criminal justice programs for veterans, according to U.S. News & World Report.

Accolades Title
Top 10
Accolades Description

best online master’s in criminal justice programs, according to U.S. News & World Report.

Accolades Title
Top 10%
Accolades Description

of graduate programs in social work, according to U.S. News & World Report.

Accolades Title
Top 15
Accolades Description

best graduate public affairs programs, according to U.s News & World Report.

Admission requirement title
How to apply
Admission requirement description

Applicants to the Master of Science in program evaluation and data analytics degree must fulfill the requirements of both the Graduate College and the Watts College of Public Service and Community Solutions.

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master’s degree program.

Additionally, prospective students must complete an introductory tutorial on the R programming language before enrolling in classes if they aren't familiar with the program.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Personal statement.
  • Proof of completed undergraduate or graduate course in statistics, having earned at least a “B” grade (or 3.00 GPA equivalent).
  • Two letters of recommendation.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

The letters of recommendation should be from former instructors who can attest to the applicant’s academic potential.

The personal statement should be one to two pages in length and include any relevant experience that demonstrates the applicant’s ability to succeed in a technical, skills-based degree program. The personal statement is also an opportunity to explain a low GPA, share your career goals or describe any important information that’s not included elsewhere in the application.

GRE or other test scores aren’t required for admission.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Graduate
Program fee code for resident
GP0152
Program fee code for non-resident
GP0152
Program Description Title
Master leveraging data to improve organizational performance
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
program-evaluation-and-data-analytics-ms
Program Generated Code
GRPP-PPPGEMS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program features

Online Master of Arts in Emergency Management and Homeland Security – Cybersecurity Policy and Management

This concentration offers specialized training at a time when organizations increasingly depend on digital infrastructure to protect information and critical systems. Demand is rising for professionals who understand cyber threats and are prepared to lead emergency planning and response efforts.

Coursework delves into topics ranging from cyber risk management and forensics to cyber policy and planning. Whether you’re focused on hazard mitigation or crisis response and recovery, this program supports a wide array of opportunities to advance your cybersecurity career.

As one of five concentrations in ASU’s online master’s in emergency management and homeland security, this program also promotes an all-hazards, all-threats knowledge base. You’ll gain a well-rounded understanding of hazards governance, program evaluation, geographic information systems and data analysis across a variety of emergency events.

Who's a good candidate for this program?

This program is designed for professionals who hold or are pursuing operational responsibilities related to cyber vulnerabilities and attacks, rather than technical roles. Common backgrounds include first response in fire and law enforcement, as well as experience in security operations across sectors.

Ideal candidates are looking to expand their impact by balancing foundational knowledge in emergency management and homeland security with targeted skills to address cyber risks. This expertise can lead to roles in operations, planning, program management and supervisorship across all levels of government and in private organizations.

Program Field of Study
Master of Arts
Program Focus
Cybersecurity Policy and Management
Program Name Abbreviation
Emergency Management and Homeland Security – Cybersecurity Policy and Management (MA)
Program Category
Degree Image
A cybersecurity management control room commonly used by professionals in the field.
Program Description Intro

Learn to mitigate cyber risks and defend critical infrastructure from malicious actors with Arizona State University’s online Master of Arts in emergency management and homeland security with a concentration in cybersecurity policy and management. This program prepares you to address digital threats and strengthen resilience across organizations and communities.

Plan Code
PPEHSCPMMA
Program code
GRPP
Start Date
Courses Summary

This program builds knowledge in risk management, incident preparedness and disaster response through six core courses. Two concentration courses emphasize cybersecurity policy in the U.S. and key principles of information protection. You’ll complete your studies with electives and an applied project.

Total Classes
11
Total Hours
33
Total Classes Tooltip
Multiple enrollment sessions throughout the year.
Total Credit Hours
33
Total Hours Tooltip
Required number of credits to complete this degree.
Program Fee Code
Emergency Management and Homeland Security, M.A., Online Admitted Summer 2017 or Later
Courses Section Title
Cybersecurity policy and management master’s courses
CIP code
43.03
Title
Learn from professionals in cybersecurity policy and management
Description

The impressive faculty in the Watts College of Public Service and Community Solutions inspire the next generation of public service leaders through real-world solutions to issues in areas such as child welfare, safety, city management, human trafficking and water scarcity. Faculty highlights include:

  • Fellow of the Academy of Criminal Justice Sciences
  • Fellow of the American Psychological Association
  • Member of the National Academy of Public Administration
Accolade title
Nationally recognized public service programs
Accolade Description

The Watts College of Public Service and Community Solutions is a comprehensive public service college dedicated to addressing social problems through teaching, research and service. Our programs, which range from public policy and social work to criminal justice and emergency management, are designed to prepare graduates to make a difference in their communities.

Accolade item
Accolades Title
#2
Accolades Description

best graduate homeland security and emergency management programs, according to U.S. News & World Report.

Accolades Title
#2
Accolades Description

in the U.S. and #7 in the world for hospitality, leisure, sport and tourism, according to the Center for World University Rankings.

Accolades Title
Top 5
Accolades Description

Master of Nonprofit Leadership and Management in the nation, according to U.S. News & Report.

Accolades Title
Top 10
Accolades Description

best online master's in criminal justice programs for veterans, according to U.S. News & World Report.

Accolades Title
Top 10
Accolades Description

best online master’s in criminal justice programs, according to U.S. News & World Report.

Accolades Title
Top 10%
Accolades Description

of graduate programs in social work, according to U.S. News & World Report.

Accolades Title
Top 15
Accolades Description

best graduate public affairs programs, according to U.S. News & World Report.

Admission requirement title
How to apply
Admission requirement description

Applicants to the Master of Arts in criminal justice program must fulfill the requirements of both the Graduate College and the Watts College of Public Service and Community Solutions. 

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in the last 60 hours of the student's first bachelor's degree program, or applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

  • Graduate application and application fee
  • Official transcripts
  • A professional resume
  • A written statement*
  • Two academic or professional letters of recommendation

*The written statement must be at least one page and describe your educational and career goals, as well as your long-term professional development strategy.

You must also provide evidence of at least one of the following:

  • Current employment in emergency management, homeland security, cybersecurity or a related field
  • At least two years of prior professional experience in a related field
  • A bachelor's degree in a related area
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Graduate
Program fee code for resident
GP0122
Program fee code for non-resident
GP0122
Program Description Title
Elevate your career in cyber risk management, policy and planning
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
cybersecurity-policy-and-management-ma
Program Generated Code
GRPP-PPEHSCPMMA
Title
Will my diploma say 'online'?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program features

Online Bachelor of Science in Digital Audiences

Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits need professionals who are skilled in reaching large online audiences in order to increase sales, engagement, donations, political support and community cohesion — as well as promote products, services and brand awareness.

In this program, you’ll learn how to reach and analyze audiences for various businesses and build your own audience as a:

  • Activist.
  • Artist.
  • Content creator.
  • Entrepreneur.
  • Media professional.

The skills you’ll develop in this program

Throughout this digital audiences degree, you’ll gain the skills needed to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. You’ll also learn how to integrate insights from real-time data analysis and social science research to drive audience growth.

With a variety of graduate electives to choose from, including podcasting, project management, photography and more, you’ll build skills in your areas of interest and passions. Additionally, you’ll be able to advance your skill set and create meaningful networking connections with optional internship and study abroad opportunities.

What companies are hiring digital audiences majors?

Organizations in the public and private sectors have a critical and growing need to connect with digital audiences across websites, apps and social media. Digital audience degree holders can compete for roles in marketing and communications in a variety of industries.

There’s no shortage of businesses looking to expand their influence through digital content and engagement. Nonprofit entities, government agencies and advocacy groups alike prioritize effective communication to help them secure donations and promote political engagement or community cohesion. Corporations and entrepreneurs also deploy these tools and techniques to promote sales, improve their advertising and boost other areas of business.

Program Field of Study
Bachelor of Science
Program Focus
Digital Audiences
Program Name Abbreviation
Digital Audiences (BS)
Program Category
Degree Image
A digital audiences degree student sits at a laptop reviewing a report.
Program Description Intro

Online interactions, digital connections and social media are among the leading forces that drive an organization's messaging to engage their audience and inspire targeted groups to take action. Arizona State University’s Bachelor of Science in digital audiences prepares you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, you can launch your career in this program.

Plan Code
CSDIGABS
Program code
UGCS
Start Date
Areas of Interest
Courses Summary

Throughout this program, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. This program culminates in a capstone course where you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients.

Total Classes
41
Total Hours
120
Total Classes Tooltip
Multiple enrollment sessions throughout the year.
Total Credit Hours
120
Total Hours Tooltip
Required number of credits to complete this degree.
Program Fee Code
UPO402
Courses Section Title
Digital audiences and marketing courses
CIP code
9.07
Title
Knowledgeable instructors who excel in the digital media landscape
Description

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.
Image
Former BET vice president Retha Hill poses for a head shot in the library ar the Walter Cronkite School of Mass Communication.
Accolade title
A proven record for excellence in communications
Accolade Description

The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.

Accolade item
Accolades Title
#1
Accolades Description

journalism school.

Accolades Title
6
Accolades Description

Pulitzer Prize-winning faculty.

Accolades Title
20+
Accolades Description

prestigious student media awards. 

Accolades Title
1,255
Accolades Description

online students. 

Admission requirement title
How to apply
Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO402
Program fee code for non-resident
UPO402
Program Description Title
Prepare for a variety of roles in digital marketing and more
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
digital-audiences-bs
Program Generated Code
UGCS-CSDIGABS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program Features

Online Master of Science in Digital Audience Strategy

Emphasizing in-demand skills and abilities, this online master’s program provides you with the knowledge and experience needed to design and execute large-scale initiatives for attracting, growing and engaging customers. The multidisciplinary program incorporates audience data, search engine optimization (SEO), search engine marketing (SEM), market research and social media campaigns.

In addition to your coursework, you’ll earn professional digital marketing certifications that’ll help you stand out from the competition when applying for roles. These certifications include:

  • Google Ads.
  • Google Analytics.
  • Inbound marketing.

Upon graduation, you’ll be prepared to elevate your digital marketing career and pursue opportunities with organizations in the public and private sectors. With your ability to build an audience, you’ll be equipped with the knowledge and skills needed to drive a wide range of impactful outcomes for these organizations. Your efforts can help grow sales, solicit donations, attract political support and more.

What you’ll learn in this digital audience strategy master’s program

Throughout this master’s program, you’ll learn how to measure and analyze consumer trends and behavior to grow audiences through tailored digital content. Coursework combines a diverse array of perspectives — from ethics, law and social science research to multimedia content creation and real-time data analysis — in a holistic digital marketing curriculum. You’ll also build abilities in writing, public speaking, entrepreneurship, leadership, project management and more. The central focus of this program is to learn how to apply these various disciplines as you plan strategies for driving digital audience growth and advancing innovation.

In addition to your core courses, you’ll also have the opportunity to delve deeper into your passion area by choosing a specialized elective track. Areas of specialty include:

  • Audience data.
  • Content creation.
  • Inclusive leadership.
  • Media entrepreneurship.
  • Media literacy.

Want to know more? We debunk six common myths about pursuing a digital audience strategy master’s program.

Who’s a good candidate for this program?

This program is ideal for professionals looking to advance their marketing or audience engagement careers. It also benefits those looking to develop the skills needed to break into a digital marketing career.

Trained individuals who know how to reach large online audiences are in high-demand. Upon graduation, you’ll be prepared to work for institutions that seek this kind of expertise, including:

  • Advocacy groups and nonprofits.
  • Communication agencies.
  • Corporations.
  • Government agencies.
  • News organizations.
Program Field of Study
Master of Science
Program Focus
Digital Audience Strategy
Program Name Abbreviation
Digital Audience Strategy (MS)
Program Category
Degree Image
Students in ASU Online’s digital audience strategy master’s program collaborate on coursework.
Program Description Intro

Arizona State University’s Master of Science in digital audience strategy program is designed to support careers in marketing and communications. Through coursework and firsthand experience, you’ll have the opportunity to create powerful digital marketing strategies using social media campaigns, data analytics and audience research.

Plan Code
CSDASMS
Program code
GRCS
Start Date
Areas of Interest
Courses Summary

In this digital audience strategy master’s, you’ll complete coursework on the fundamentals of measuring, analyzing and engaging digital audiences. You’ll also have the opportunity to choose from five specialized elective tracks based on your passions and interests. You’ll gain practical experience in a hands-on capstone course where you’ll work with real clients to develop, test and execute audience growth strategies. You may also complete an internship for credit.

Total Classes
10
Total Classes Tooltip
Multiple enrollment sessions throughout the year.
Total Credit Hours
30
Total Hours Tooltip
Required number of credits to complete this degree.
Program Fee Code
GP0154
Courses Section Title
Courses in digital marketing and specialized elective tracks
CIP code
9.07
Title
Renowned leaders in communications and the media
Description

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.
Image
Former BET vice president Retha Hill poses for a head shot in the library ar the Walter Cronkite School of Mass Communication.
Accolade title
A community of excellence for emerging communications leaders
Accolade Description

The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.

Accolade item
Accolades Title
#1
Accolades Description

journalism school.

Accolades Title
6
Accolades Description

Pulitzer Prize-winning faculty.

Accolades Title
20+
Accolades Description

prestigious student media awards.

Accolades Title
1,255
Accolades Description

online students.

Admission requirement title
How to apply
Admission requirement description

Applicants to the Master of Science in digital audience strategy program must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in the last 12 units of their post-baccalaureate transcript.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Personal statement.
  • Up-to-date curriculum vitae or resume.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Graduate
Program fee code for resident
GP0154
Program fee code for non-resident
GP0154
Program Description Title
Elevate your digital marketing career with an online master’s degree
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
digital-audience-strategy-ms
Program Generated Code
GRCS-CSDASMS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program features

Online Graduate Certificate in Digital Audiences

Digital audience strategies amplify your online messaging, increase your brand visibility across platforms, build meaningful connections and grow your following. To succeed in these areas, you’ll learn how to attract, track, assess and engage audiences effectively, as well as develop skills in content strategy and data analysis. Upon completing the certificate, you’ll be prepared to create high-performing digital campaigns and examine performance analysis for optimizations to drive conversions.

Key areas of focus include:

  • Social media campaigns (paid and organic)
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)

Through real-time exercises and simulated environments, you’ll gain experience using industry-standard tools like Meta Insights and Google Analytics to optimize audience engagement and measure campaign performance.

Earn a master’s degree through stackable certificates

This graduate certificate can stand alone or serve as a main certificate toward a Master of Advanced Study. To complete the degree, you’ll stack a second 15-credit graduate certificate. This opportunity allows you to design a program tailored to your career goals and interests.

When admitted, connect with your academic advisor about stackable MAS options.

Who’s a good candidate for this certificate program?

This certificate is designed for professionals in social media strategy, content marketing, journalism, public relations or audience development who want to enhance their digital marketing expertise. Graduates or career changers seeking to pivot into these industries can also develop the skills and knowledge to enter this field.

This program can also support:

  • Content creators exploring audience growth strategies.
  • Entrepreneurs building their brand online.
  • Professionals in various fields looking to increase sales, advertising impact, donations, political support and/or community cohesion.

How this program compares to our master’s in digital audience strategy

This program provides industry-ready skills to deliver impactful digital marketing campaigns. It’s an ideal option for professionals to gain immediate, applicable expertise without committing to a full master’s degree.

If you’re interested in leading organization-wide digital strategy, ASU’s online Master of Science in digital audience strategy offers a more in-depth curriculum including:

  • Media law coursework
  • Advanced digital media strategy
  • Capstone project experience

While the master’s program prepares you for leadership roles within the digital marketing space, the graduate certificate program focuses on the tactical skills to execute digital campaigns.

Program Field of Study
Graduate Certificate
Program Focus
Digital Audience
Program Name Abbreviation
Digital Audiences (Graduate Certificate)
Program Category
Certificate Type
Graduate
Degree Image
A student sits at a wooden table, smiling broadly with an open laptop and a notebook. The lighting is bright and focused, highlighting their cheerful expression.
Program Description Intro

Master digital audience engagement and learn how to execute successful marketing campaigns with Arizona State University’s online graduate certificate in digital audiences. You’ll gain hands-on experience with industry-leading tools and the tactical skills to create high-impact digital content across websites, search engines and social media.

Plan Code
CSDASGRCT
Program code
GRND
Start Date
Areas of Interest
Courses Summary

This program provides foundational training in digital analytics, research and audience engagement. You’ll also explore important topics like SEO, social media and more.

Total Classes
5
Total Hours
15
Total Classes Tooltip
Multiple enrollment sessions throughout the year.
Total Credit Hours
15
Total Hours Tooltip
Required number of credits to complete this degree.
Courses Section Title
Digital audiences certificate courses
CIP code
9.07
Title
Learn from digital communications leaders and professionals
Description

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt
  • Entrepreneur Eli Chmouni
  • Media literacy expert Dr. Kristy Roschke
  • Pulitzer Prize winner Julia Thompson
Image
Former BET vice president Retha Hill poses for a head shot in the library ar the Walter Cronkite School of Mass Communication.
Accolade title
Study at our award-winning journalism school
Accolade Description

The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.

Accolade item
Accolades Title
#1
Accolades Description

journalism school

Accolades Title
6
Accolades Description

Pulitzer Prize-winning faculty

Accolades Title
20+
Accolades Description

prestigious student media awards

Accolades Title
1,255
Accolades Description

online students

Admission requirement title
How to apply
Admission requirement description

Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in the last 12 units of their post-baccalaureate transcript.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Up-to-date curriculum vitae or resume.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007.

Manual Cost
true
Weeks per Class
7.5
Academic Career
Graduate
Program fee code for resident
GP0153
Program fee code for non-resident
GP0153
Program Description Title
Become a leader in digital audience engagement
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
digital-audience-strategy-graduate-certificate
Program Generated Code
GRND-CSDASGRCT
Title
Will my certificate say "online"?
Description

No, Arizona State University’s certificates and diplomas don’t specify whether you earn them online or in person. All certificates, diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program features

Online Bachelor of Science in Economics – Liberal Arts

This program blends the art and science of economics, equipping you with an understanding of how individuals, businesses and governments make decisions. Through economics courses, you’ll develop practical and analytical skills and learn how to use statistical tools. You’ll also explore micro- and macroeconomic theory and gain knowledge in areas such as:

  • Forecasting in business and institutional settings.
  • International, financial and development economics.
  • Regression analysis and other statistical techniques.
  • Theories of exchange and production.

Beyond economics courses, you’ll have the flexibility to take electives across diverse disciplines. Since economics applies to all industries, building expertise in multiple areas can give you a competitive edge. Your skills in quantitative analysis, critical thinking and communication will also ensure you’re a well-rounded graduate.

How this program compares to our business economics degree

This program focused on liberal arts shares the same economics curriculum as our business bachelor’s in economics. Both emphasize how society responds to scarcity and focus on quantitative methods to draw conclusions. In either program, you’ll also develop data analysis, market analysis and critical thinking skills.

The primary difference lies in the courses outside of economics. In our business program, you’ll build a solid foundation in accounting, finance, management, marketing and supply chain management. In contrast, this degree combines the analytical rigor of an economics degree with the breadth of a liberal arts education. No matter which you choose, you’ll graduate prepared for roles across sectors or advanced studies in business, law and more.

Program Field of Study
Bachelor of Science
Program Focus
Economics
Program Name Abbreviation
Economics (BS) – Liberal Arts
Program Category
Degree Image
A liberal arts online economics degree graduate reviews financial charts and graphs.
Program Description Intro

Are you passionate about economic theory and eager to apply it to your career? Arizona State University’s Bachelor of Science in economics online may be an ideal fit for you. Offered by The College of Liberal Arts and Sciences, this program combines the quantitative and social science focus of an economics degree with opportunities to explore other disciplines. As a graduate, you’ll be well-prepared for careers in banking, finance, urban planning, marketing and more.

Plan Code
LAECNBS
Program code
UGLA
Start Date
Areas of Interest
Courses Summary

This degree offers a rigorous curriculum that explores the principles and theories of modern economics. You’ll build a strong foundation in mathematical and statistical methods and learn how to apply them to economics concepts. Electives allow you to tailor your studies to align with your career goals or prepare for graduate school. The program culminates in a capstone course that integrates micro- and macroeconomic analysis and emphasizes advanced writing and critical thinking skills.

Total Classes
41
Total Credit Hours
120
Program Fee Code
UPO201
Courses Section Title
Online economics courses
CIP code
45.06
Title
Learn from faculty who foster excellence in economics
Description

From Royal Society and American Academy Fellows to Marshall and Barry Goldwater Scholarship recipients, The College of Liberal Arts and Sciences is home to prestigious students and faculty members who include:

  • Fulbright American Scholars.
  • Guggenheim Fellows.
  • MacArthur Fellows.
  • Nobel laureates.
Accolade title
The largest and most diverse college at ASU
Accolade Description

The College of Liberal Arts and Sciences takes a transdisciplinary approach to education with a vast spectrum of degrees in the social sciences, natural sciences and humanities. We inspire students to become socially aware critical thinkers and global citizens.

Accolade item
Accolades Title
31,572
Accolades Description

students enrolled as of fall 2024

Accolades Title
$161 million
Accolades Description

in research expenditures in FY23

Accolades Title
21
Accolades Description

interdisciplinary schools and departments

Accolades Title
100+
Accolades Description

undergraduate degrees

Accolades Title
150+
Accolades Description

graduate degrees

Accolades Title
Top 9
Accolades Description

for humanities research, according to the National Science Foundation

Admission requirement title
How to apply
Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO201
Program fee code for non-resident
UPO201
Program Description Title
A flexible economics degree that can be tailored to your career goals
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
economics-bs-college-liberal-arts-and-sciences
Program Generated Code
UGLA-LAECNBS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program Features

Online Bachelor of Science in Economics – Business

This program integrates a core business curriculum with the study of economics as a social science. Business courses include accounting, finance, management, marketing, supply chain management and data analytics. Building off this foundation, you’ll delve into micro- and macroeconomic theory, applying these theories to practical problems through statistical analysis.

Additionally, you’ll develop skills to model economic phenomena using algebra, calculus and statistics. You’ll also explore topics ranging from pricing strategy and cost-benefit analysis to environmental policy impact and international exchange rates. Elective courses allow you to explore specialized areas, such as international, financial, labor and development economics.

How this program compares to our liberal arts economics degree

ASU’s online business and liberal arts economics programs both explore how society deals with scarcity and require mathematical and statistical aptitude. However, the program you choose will depend on your interests and career goals.

This online business economics degree is ideal if you’re interested in career paths that draw from practical business knowledge, especially economic theory. As a graduate, you’ll be well-prepared for positions within banking and finance, government, public policy and other fields that demand analytical and quantitative skills.

Alternatively, you may pursue ASU’s liberal arts economics degree online if you’re passionate about economics, but want more flexibility in elective courses. While the economics curriculum is identical, you do not need to complete the business core. This program is a great option if you want to combine economics studies with another field in preparation to work in law, government, politics and more.

Program Field of Study
Bachelor of Science
Program Focus
Economics
Program Name Abbreviation
Economics (BS) – Business
Program Category
Degree Image
A student in ASU’s online economics degree program writes down notes in front of a computer monitor on her desk.
Program Description Intro

Arizona State University’s Bachelor of Science in economics online prepares future business leaders with the theoretical and empirical tools to evaluate the decisions of individuals, firms and governments. You’ll learn to address economic and financial issues while sharpening your business acumen. As a graduate, you’ll be a standout candidate for competitive positions in banking and finance, as well as graduate programs in economics, business and law.

Plan Code
BAECNBS
Program code
UGBA
Start Date
Areas of Interest
Courses Summary

Through rigorous economics and core business courses, you’ll refine your quantitative, analytical, critical thinking and communication skills. You’ll also gain a deep understanding of how to apply economic theory to modern business concerns. Course topics range from applied regression analysis and international trade theory to econometrics and applied complex analysis. Outside of required courses, you’re encouraged to tailor your program by taking an array of industry-related electives.

Total Classes
41
Total Credit Hours
120
Program Fee Code
UPO501
Courses Section Title
Online courses in economics and business
CIP code
45.06
Title
Learn from highly respected leaders in economics
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs.

Accolades Title
#3
Accolades Description

best online master’s in business programs (excluding MBA).

Accolades Title
#3
Accolades Description

best online general management MBA programs.

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs.

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans.

Accolades Title
Top 10
Accolades Description

best online finance MBA programs.

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing.

Accolades Title
Top 10
Accolades Description

best online MBA programs.

Admission requirement title
How to apply
Admission requirement item
Title
First year direct admission requirements
Description

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after).
  • An SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25*.
  • A high school class ranking in the top 8%.
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).

*The written portion of these tests are not required.

Title
Transfer direct admission requirements
Description

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after).
  • An SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25*.
  • A high school class ranking in the top 8%.
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).

*The written portion of these tests are not required.

Additionally, you must have a 3.00 cumulative ASU GPA (if you’ve attended ASU) and a 3.00 cumulative transfer GPA (if you’ve attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who have not taken university-level coursework within the past five years.

Title
Admissions portfolio
Description

If you don't meet the requirements for admission to a W. P. Carey degree program, you may submit an admission portfolio for review. Please note that this is a competitive process and admission is not guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two application attempts via Admission Portfolio/Concurrent Degree Request. All admission portfolio/concurrent degree request decisions are final.

Title
Application requirements
Description

Before submitting your admission portfolio, please make sure you meet all of the following requirements:
Admitted to ASU.

  • In good academic standing if you are currently enrolled at ASU.
  • Completion of 30 semester hours of college coursework with a “C” (2.00) grade or higher, including the following skill courses or their equivalents:
    • CIS 105/236 (or equivalent) Computer Applications and Information Technology.
    • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry.
    • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II.
    • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I.
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
    • ECN 221/231 (or equivalent) Business Statistics.
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I.
Title
Application procedure
Description

Complete the admission portfolio/concurrent degree request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you are currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Title
Considering honors?
Description

Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO501
Program fee code for non-resident
UPO501
Program Description Title
Pair a foundational business curriculum with a deep exploration of economics
override admission requirement
On
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
economics-bs-wpc
Program Generated Code
UGBA-BAECNBS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program highlights
Program Features

Online Bachelor of Science in Tourism and Recreation Management

The travel and tourism industry is the largest industry and employer in the world. Along with recreation, sports and other leisure-oriented enterprises, there is significant employment potential for graduates with opportunities in most communities or regions.

With a tourism and recreation management degree, you can pursue many relevant roles in the public, private and nonprofit sectors at resorts, convention and visitor bureaus, sports enterprises or commercial recreation businesses. You’ll also be prepared to work as a tour operator, event planner, recreation coordinator or travel agent.

In addition, this bachelor’s degree can be completed as part of an Accelerated Master’s program. When accepted, you can earn a master’s degree in as little as one year after completing your undergraduate degree. This opportunity saves you time and money while giving you advanced knowledge in your field. Applicable master’s degrees include:

What you’ll learn in this bachelor’s program

Foundational management knowledge is a key area of focus in this program, as well as the strategy of planning events, classes, sports leagues and similar activities. You’ll learn about the science of effectively delivering leisure services to benefit a variety of audiences and interests within a wide range of settings. You’ll also gain a variety of transferable skills, including the ability to speak effectively, listen attentively, facilitate group discussion, identify problems, develop evaluation strategies, manage groups and promote change.

Additionally, you’ll have the opportunity to specialize in one of the following areas to support your personal career path after graduation:

  • Events
  • Recreation
  • Sports
  • Tourism

Who’s a good candidate for this program?

The bachelor’s in tourism and recreation management is ideal for students interested in learning how to provide enjoyable and enriching experiences in a variety of settings. This includes ensuring the stability and cost-effectiveness of the programs they manage, as well as making a positive difference in people’s lives and embracing the communities they work in.

Please note: While this program does emphasize improving communities through travel and recreation, there isn’t a specific focus on hospitality or the food and beverage industry.

Program Field of Study
Bachelor of Science
Program Focus
Tourism and Recreation Management
Program Name Abbreviation
Tourism and Recreation Management (BS)
Program Category
Degree Image
A recreation management degree student poses for a photo outside while between classes.
Program Description Intro

Through Arizona State University’s Bachelor of Science in tourism and recreation management, you’ll gain the skills needed to improve and diversify economies through tourism development and marketing. Upon graduation, you’ll be prepared to take on key leadership roles in leisure enterprises related to travel, sports and recreation.

Plan Code
PPTRMBS
Program code
UGPP
Start Date
Areas of Interest
Courses Summary

This program offers you focused learning opportunities to gain tourism and recreation experience. You’ll learn about standard management principles and how they apply to recreation and tourism, as well as more specialized knowledge and abilities.

Total Classes
40
Total Hours
120
Total Classes Tooltip
Class number may be less for transfer students.
Total Credit Hours
120
Total Hours Tooltip
Required number of credits to complete this degree.
Program Fee Code
Watts College of Public Service and Community Solutions - Undergraduate Programs
Courses Section Title
Tourism and recreation management courses
CIP code
31.01
Title
Educational leaders who blend theory and practical experience for powerful results
Description

The impressive faculty in the Watts College of Public Service and Community Solutions inspire the next generation of public service leaders through real-world solutions to issues in areas such as child welfare, safety, city management, human trafficking and water scarcity. Faculty highlights include:

  • Fellow of the Academy of Criminal Justice Sciences.
  • Fellow of the American Psychological Association.
  • Member of the National Academy of Public Administration.
Accolade title
Nationally recognized public service programs
Accolade Description

The Watts College of Public Service and Community Solutions is a comprehensive public service college dedicated to addressing social problems through teaching, research and service. Our programs, which range from public policy and social work to criminal justice and emergency management, are designed to prepare graduates to make a difference in their communities.

Accolade item
Accolades Title
#2
Accolades Description

in the U.S. and #7 in the world for hospitality, leisure, sport and tourism, according to the Center for World University Rankings.

Accolades Title
Top 5
Accolades Description

Master of Nonprofit Leadership and Management in the nation, according to U.S. News & Report.

Accolades Title
Top 10
Accolades Description

best online master's in criminal justice programs for veterans, according to U.S. News & World Report.

Accolades Title
Top 10
Accolades Description

best online master’s in criminal justice programs, according to U.S. News & World Report.

Accolades Title
Top 15
Accolades Description

best public affairs programs, according to U.S. News & World Report.

Accolades Title
Top 10%
Accolades Description

of graduate programs in social work, according to U.S. News & World Report.

Accolades Title
20
Accolades Description

research centers.

Accolades Title
25+
Accolades Description

academic programs offered online.

Admission requirement title
How to apply
Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO301
Program fee code for non-resident
UPO301
Program Description Title
Prepare for careers in tourism and recreation management
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
tourism-and-recreation-management-bs
Program Generated Code
UGPP-PPTRMBS
Title
Will my degree say 'online'?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program Features

Online Bachelor of Science in Computer Information Systems

In this program, you'll learn about the innovative ways organizations use information technology to drive their success. You'll also gain a variety of targeted skills, such as:

  • Business intelligence for competitive advantage.
  • Business processes for workflow redesign.
  • Data management for decision-making
  • Distributed systems for collaboration and globalization.
  • Enterprise integration for synergy.
  • Management of technology and systems to support organization goals and initiatives.
  • Project management.
  • Solution development for value creation.

In addition to gaining technical knowledge, you’ll also learn how to engage with key stakeholders, such as staff, employees, suppliers and government officials. This program prepares you to design, build and maintain information technology and systems that support critical business operations and managerial decision-making.

CIS majors: In-demand and highly paid

Currently, there is a shortage of information systems professionals, with many more jobs than graduates. According to the U.S. Bureau of Labor Statistics (BLS), employment in roles related to computer and information technology is expected to grow 15% from 2022 to 2023, which is much faster than average for all occupations.

The BLS also reported that the median annual pay in this group of occupations was ​​$100,530 in May 2022. That’s more than double the median earnings of all occupations, which was $46,310 in the same time period. Upon graduating from this program, you’ll have the opportunity to pursue in-demand careers across many industries.

CIS vs. CS: What’s the difference between them?

This online bachelor’s in computer information systems, offered by the W. P. Carey School of Business, focuses on designing, developing and managing software applications and systems. In this program you’ll learn how to embed these systems within a business and leverage their accessibility to create real value. Information systems professionals are the bridge between a business’ goals and the technology needed in order to bring these goals to life. After completing this CIS program, you’ll be well-prepared with technical expertise with a strong business foundation.

The online bachelor’s in computer science program, offered by the Fulton School of Engineering, focuses on the next generation of computer technology. This includes highlighting engineering and software development fundamentals to analyze a variety of applications from artificial intelligence to database systems. In the CS program, you’ll have the opportunity to learn and integrate programming languages such as Java, C and C++ into projects.

Program Field of Study
Bachelor of Science
Program Focus
Computer Information Systems
Program Name Abbreviation
Computer Information Systems (BS)
Program Category
Degree Image
A CIS instructor gestures toward a desktop computer screen as he leads students in a classroom.
Program Description Intro

During Arizona State University’s Bachelor of Science in computer information systems (CIS),  you develop the knowledge and skills needed to leverage technology used in any business or organization. Earning this degree can prepare you for careers across a wide range of roles, including systems analysis, business applications programming and decision support across companies worldwide.

Plan Code
BACISBS
Program code
UGBA
Start Date
Areas of Interest
Courses Summary

This program equips you with a powerful skill set that spans database systems and data management, software development, cyber security, business analysis and systems integration and management. Develop strong business acumen along the way, and pair this with the technical skills you’ve learned in order to solve real business problems through technology in a hands-on capstone experience.

Total Classes
41
Total Hours
120
Total Classes Tooltip
Class number may be less for transfer students.
Total Credit Hours
120
Total Hours Tooltip
Required number of credits to complete this degree.
Program Fee Code
W. P. Carey School of Business - Undergraduate Programs
Courses Section Title
CIS degree courses
CIP code
11.01
Title
Educators focused on student success
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.
Accolade title
A school centered on the future of business
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs.

Accolades Title
#3
Accolades Description

best online master’s in business programs (excluding MBA).

Accolades Title
#3
Accolades Description

best online general management MBA programs.

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs.

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans.

Accolades Title
10Top 5
Accolades Description

best online finance MBA programs.

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing.

Accolades Title
Top 10
Accolades Description

best online MBA programs.

Admission requirement title
How to apply
Admission requirement description

Applicants to the Bachelor of Science in computer information systems program must fulfill the requirements of the W. P. Carey School of Business.

Admission requirement item
Title
First year direct admission requirements
Description

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after).
  • An SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25.*
  • A high school class ranking in the top 8%.
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).

*ASU and W. P. Carey don’t require the writing portion of these tests.

Title
Transfer direct admission requirements
Description

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after).
  • An SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25.*
  • A high school class ranking in the top 8%.
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).

*ASU and W. P. Carey do not require the writing portion of these tests.

In addition, you must have a 3.00 cumulative ASU GPA (if you’ve attended ASU) and a 3.00 cumulative transfer GPA (if you’ve attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who have not taken university-level coursework within the past five years.

Title
Admissions portfolio
Description

If you do not meet the requirements for admission to a W. P. Carey degree program, you may submit an admission portfolio for review. Please note that this is a competitive process and admission is not guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two application attempts via Admission Portfolio/Concurrent Degree Request. All Admission Portfolio/Concurrent Degree Request decisions are final.

Title
Application requirements
Description

Before submitting your admissions portfolio, please make sure you meet all of the following requirements:

  • Admitted to ASU.
  • In good academic standing if currently enrolled at ASU.
  • Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
    • CIS 105/236 (or equivalent) Computer Applications and Information Technology.
    • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry.
    • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II.
    • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I.
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
    • ECN 221/231 (or equivalent) Business Statistics.
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I.
Title
Application procedure
Description

Complete the Admissions Portfolio/Concurrent Degree Request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you are currently enrolled in coursework away from ASU, please submit a copy of your class schedule.

All applicants must submit:

  • Undergraduate admission application and application fee.
  • Official transcripts.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

Title
Considering honors?
Description

Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO501
Program fee code for non-resident
UPO501
Program Description Title
What you’ll learn in this computer information systems bachelor’s program
override admission requirement
On
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
computer-information-systems-bs
Program Generated Code
UGBA-BACISBS
Title
Will my diploma say 'online'?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program highlights
Program Features

Online Graduate Certificate in Technical Communication

This technical communication graduate certificate will provide you with the skills needed to communicate complex information in any industry. You’ll gain insight on how to break down information and make it more accessible to intended audiences.

Your courses will provide you with experience in technical writing, as well as the tools used to create and produce engaging content. Additionally, you’ll develop an understanding of a variety of other communication types, including:

  • Digital media
  • User experience
  • Verbal and visual communication
  • Web authoring

Earn a master’s degree through stackable certificates

This graduate certificate can stand alone or serve as a main certificate toward a Master of Advanced Study. To complete the degree, you’ll stack a second 15-credit graduate certificate. This opportunity allows you to design a program tailored to your career goals and interests.

When admitted, connect with your academic advisor about stackable MAS options.

Who’s a good candidate for this technical communication certificate?

This certificate is ideal for professionals currently working in roles that require them to write and communicate clearly. Through project-oriented courses, you’ll enhance your background in information management and be prepared to define your role in communication. Ideal candidates may also serve in positions that involve translating information between groups and would like a credential that demonstrates their abilities.

Additionally, employers consistently rank communication as a top skill needed for success. For those looking to build a more robust background on the topic or pursue advanced roles, you may consider pursuing a Master of Science in technical communication.

Program Field of Study
Graduate Certificate
Program Focus
Technical Communication
Program Name Abbreviation
Technical Communication (Graduate Certificate)
Program Category
Certificate Type
Graduate
Degree Image
A student earning a technical communication certificate prepares an audio presentation in a home studio.
Program Description Intro

Communication is a critical skill that spans nearly every industry. When you pursue an online graduate certificate in technical communication from Arizona State University, you’ll learn how to connect audiences with the information they need to make decisions. Upon completion of this certificate, you’ll also be prepared to define your role as a technical communicator.

Plan Code
LSTECGRCT
Program code
GRLS
Start Date
Areas of Interest
Courses Summary

This technical communication certificate combines conceptual knowledge with skills-based learning. In this program, you’ll take three core and three elective courses. With elective choices ranging from content strategy and user experience to technical reports and social media in the workplace, you can select the courses that best support your career goals.

Total Classes
6
Total Hours
18
Total Classes Tooltip
Multiple enrollment sessions throughout the year.
Total Credit Hours
18
Total Hours Tooltip
Required number of credits to complete this degree.
Courses Section Title
Technical communication certificate courses
CIP code
23.13
Title
Learn from top communicators, educators and leaders
Description

Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.

  • American Educational Research.
  • Association Fellows.
  • American Psychological Association Fellows.
  • Fulbright scholars.
Accolade title
Study at a globally recognized university
Accolade Description

ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university is repeatedly awarded peer-reviewed honors from U.S. News & World Report and other respected organizations.

Accolade item
Accolades Title
#1
Accolades Description

in the U.S. for innovation for 11 consecutive years, ahead of Stanford and MIT.

Accolades Title
Top 10
Accolades Description

best online bachelor's programs.

Accolades Title
Top 10%
Accolades Description

best global universities.

Accolades Title
80%
Accolades Description

of graduates reported that their experiences at ASU inspired them to explore new career opportunities.

Admission requirement title
How to apply
Admission requirement description

Applicants to the graduate certificate in technical communication program must fulfill the requirements of both the Graduate College and the College of Integrative Sciences and Arts.

Admission requirement item
Title
Application requirements
Description

Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree, in any field, from a regionally accredited institution.

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master’s degree program.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

Manual Cost
true
Weeks per Class
7.5
Academic Career
Graduate
Program Description Title
Upskill in technical writing and more
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
technical-communication-graduate-certificate
Program Generated Code
GRLS-LSTECGRCT
Title
Will my certificate say "online"?
Description

No, Arizona State University’s certificates and diplomas don’t specify whether you earn them online or in person. All certificates, diplomas and transcripts simply say “Arizona State University.”

Schedule to talk
Academic Partner
Entity Type
Program features