Technology - Audience strategy or media engagement

Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits need professionals who are skilled in reaching large online audiences in order to increase sales, engagement, donations, political support and community cohesion — as well as promote products, services and brand awareness.

In this program, you’ll learn how to reach and analyze audiences for various businesses and build your own audience as a:

• Activist.
• Artist.
• Content creator.
• Entrepreneur.
• Media professional.

The skills you’ll develop in this program

Throughout this digital audiences degree, you’ll gain the skills needed to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. You’ll also learn how to integrate insights from real-time data analysis and social science research to drive audience growth.

With a variety of graduate electives to choose from, including podcasting, project management, photography and more, you’ll build skills in your areas of interest and passions. Additionally, you’ll be able to advance your skill set and create meaningful networking connections with optional internship and study abroad opportunities.

What companies are hiring digital audiences majors?

Organizations in the public and private sectors have a critical and growing need to connect with digital audiences across websites, apps and social media. Digital audience degree holders can compete for roles in marketing and communications in a variety of industries.

There’s no shortage of businesses looking to expand their influence through digital content and engagement. Nonprofit entities, government agencies and advocacy groups alike prioritize effective communication to help them secure donations and promote political engagement or community cohesion. Corporations and entrepreneurs also deploy these tools and techniques to promote sales, improve their advertising and boost other areas of business.

A marketing degree is relevant across multiple industries, making it ideal for a diverse variety of students and professional paths. Throughout your coursework, you’ll develop a multitude of marketing and business-related competencies, such as the ability to:

• Administer, allocate and organize resources to achieve marketing objectives.
• Drive corporate performance through effective outreach and engagement of customers.
• Support innovation and inform overall business strategy.
• Understand the science of consumer behavior.

While marketing is often thought of in the context of for-profit businesses, nonprofits and government departments also require talented marketing staff. You’ll graduate equipped to work in different aspects of marketing in almost any type of organization, depending on your interests and areas of professional focus.

Understanding the science behind consumer behavior

In this program, you’ll gain a comprehensive understanding of the principles that influence consumer decisions and the essential role marketing plays in every organization. Through your courses, you’ll build diverse transferable skills, including critical thinking, effective communication, personal sales and sales management.

A wide range of competencies equips you to excel in various areas of marketing, ranging from advertising and promotion management to marketing analysis and strategy. Although marketing spans various industries, organizations often share the common goal of promoting, selling and building awareness of products and services. You’ll have the consumer behavior insights to make an impact wherever your interests lead you.