W. P. Carey School of Business

College Slug
w-p-carey-school-of-business
College Code
CBA

Online Bachelor of Science in Artificial Intelligence in Business

With the rapid pace of AI innovation, businesses need professionals who can bring new technologies into systems, processes and strategies. This program teaches you to leverage AI mindfully to improve outcomes for both business and society.

Taught by industry-leading faculty, courses explore how AI technologies work and how to apply them ethically. You’ll learn to analyze operations and design AI solutions that streamline repetitive tasks and create more space for strategy and creativity. In hands-on projects, you’ll build AI business cases and implementation plans, develop tools and integrate them into existing systems.

The skills you’ll develop

This AI in business program strengthens your analytical thinking and creative problem-solving skills. The curriculum builds a foundation for applying and integrating machine learning models and other AI tools that improve efficiency. You’ll also gain technical expertise in Python programming, data analysis, data pipelines, databases and big data systems.

Additionally, you’ll explore data and technology governance in business contexts, preparing you to manage data and meet compliance requirements. With a focus on mindful AI, you’ll graduate equipped to lead responsibly, educate others and thrive in a digital economy that puts people first.

Program Field of Study
Bachelor of Science
Program Focus
Artificial Intelligence in Business
Program Name Abbreviation
Artificial Intelligence in Business (BS)
Program Category
Degree Image
Two students in the bachelor's in AI in business program sit together, smiling while working on their laptops against a digital network-themed background.
Program Description Intro

Arizona State University’s online Bachelor of Science in artificial intelligence in business emphasizes a balance of technological advancement and ethical leadership. You’ll learn to identify opportunities for AI implementation, design systems that align with business strategies and apply them to optimize workflows. With a focus on responsible and human-centered AI, this program equips you to lead innovative business initiatives, promote thoughtful decision-making and create value in a digital world.

Plan Code
BAAIBBS
Program code
UGBA
Start Date
Areas of Interest
Courses Summary

This program blends business and technical skills to help you solve business challenges with AI. After completing core business courses, you’ll take classes in data analysis, machine learning and big data. You’ll also gain hands-on experience with tools such as OpenAI and Amazon Web Services.

W. P. Carey is committed to a people-focused approach, with a curriculum that emphasizes mindful AI use and positive impact. The program culminates in two capstone courses where you’ll design, develop and implement AI solutions for real-world problems.

Total Classes
44
Total Credit Hours
120
Program Fee Code
W. P. Carey School of Business - Undergraduate Programs
Courses Section Title
AI in business degree courses
Program start date manual
Title
Study alongside faculty at the forefront of AI innovation in business
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:

  • National Academy of Sciences members
  • Renowned journal publications
  • Speakers at national conferences
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs

Accolades Title
#3
Accolades Description

best online master's in business programs (excluding MBA)

Accolades Title
#3
Accolades Description

best online general management MBA programs

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans

Accolades Title
Top 10
Accolades Description

best online finance MBA programs

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing

Accolades Title
Top 10
Accolades Description

best online MBA programs

Admission requirement title
How to apply
Admission requirement item
Title
First-year direct admission requirements
Description

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
  • A SAT Reasoning score of 1230* (taken March 2016 and after)
  • A SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8%

*ASU and W. P. Carey don’t require the writing portion of these tests.

Title
Transfer direct admission requirements
Description

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after)
  • An SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8%
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)

*ASU and W. P. Carey don’t require the writing portion of these tests.

In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who haven’t taken university-level coursework within the past five years.

Title
Admissions portfolio
Description

If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.

Title
Application requirements
Description

Before submitting your admissions portfolio, please make sure you meet all of the following requirements:

  • Admitted to ASU
  • In good academic standing if you’re currently enrolled at ASU
  • Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
    • CIS 105/236 (or equivalent) Computer Applications and Information Technology
    • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
    • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
    • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
    • ECN 221/231 (or equivalent) Business Statistics
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I
Title
Application procedure
Description

Complete the Admissions Portfolio/Concurrent Degree Request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Title
Considering honors?
Description

Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO501
Program fee code for non-resident
UPO501
Program Description Title
Learn to infuse AI into organizational workflows and processes meaningfully
override admission requirement
On
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
artificial-intelligence-business-bs
Program Generated Code
UGBA-BAAIBBS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program Features

Online Bachelor of Science in Marketing – Digital

This digital concentration builds on traditional marketing principles to connect with audiences in the digital realm. In tailored courses, you’ll learn how organizations use digital media tactics, create engaging experiences and build relationships through social media. Topics range from content planning and paid media buying to email marketing and user experience. You’ll also get hands-on practice with Google Analytics, The Trade Desk, HubSpot, Hootsuite, Semrush, OpenAI and other industry tools.

As a digital marketing major, you’ll gain the skills to craft impactful campaigns and make strategic decisions. You’ll graduate prepared for careers in search engine optimization, growth marketing, social media marketing and analytics. This degree also provides a competitive edge for roles in media buying and planning, influencer marketing, e-commerce and more.

Who’s a good fit for this program?

This program is ideal if you’re passionate about combining marketing and technology to transform how brands engage with customers. It’s also a great fit if you’re interested in marketing beyond content creation, such as understanding consumer behavior and using insights to guide marketing initiatives. Whether you’ve gained experience through organizations or student-led ad agencies, or are new to marketing, this program provides the skills to launch your digital marketing career.

If you’re interested in exploring marketing more broadly — such as brand management, graphic design, video production or advertising — ASU’s online bachelor’s in marketing may better align with your goals.

Program Field of Study
Bachelor of Science
Program Focus
Marketing – Digital
Program Name Abbreviation
Marketing – Digital (BS)
Program Category
Degree Image
Students in the online digital marketing degree concentration engage in a group discussion around a conference table with laptops.
Program Description Intro

Enter the dynamic marketing field with Arizona State University’s online Bachelor of Science in marketing with a concentration in digital. The curriculum combines foundational marketing principles with digital marketing strategies, innovative technology and data-informed decision-making. Designed to prepare you for a fast-paced industry, this program emphasizes practical skills for a variety of marketing careers.

Plan Code
BAMKDIMCBS
Program code
UGBA
Start Date
Areas of Interest
Courses Summary

In this program, you’ll apply a business framework to digital marketing efforts. Coursework covers topics ranging from developing marketing plans to leveraging online channels, including websites, social media, email and search engines. You’ll also explore target audiences and personas, as well as how brands align their messages with customer needs. The program culminates in a capstone course and project, where you’ll put your knowledge into practice.

Total Classes
44
Total Credit Hours
120
Program Fee Code
W. P. Carey School of Business - Undergraduate Programs
Courses Section Title
Digital marketing degree courses
Program start date manual
Title
Learn from industry-leading professionals dedicated to your success
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:

  • National Academy of Sciences members
  • Renowned journal publications
  • Speakers at national conferences
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs

Accolades Title
#3
Accolades Description

best online master's in business programs (excluding MBA)

Accolades Title
#3
Accolades Description

best online general management MBA programs

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans

Accolades Title
Top 10
Accolades Description

best online finance MBA programs

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing

Accolades Title
Top 10
Accolades Description

best online MBA programs

Admission requirement title
How to apply
Admission requirement item
Title
First-year direct admission requirements
Description

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
  • A SAT Reasoning score of 1230* (taken March 2016 and after)
  • A SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8%

*ASU and W. P. Carey don’t require the writing portion of these tests.

Title
Transfer direct admission requirements
Description

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after)
  • An SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8%
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
  • *ASU and W. P. Carey don’t require the writing portion of these tests

In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who haven’t taken university-level coursework within the past five years.

Title
Admissions portfolio
Description

If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.

Title
Application requirements
Description

Before submitting your admissions portfolio, please make sure you meet all of the following requirements:

  • Admitted to ASU
  • In good academic standing if you’re currently enrolled at ASU
  • Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
    • CIS 105/236 (or equivalent) Computer Applications and Information Technology
    • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
    • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
    • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
    • ECN 221/231 (or equivalent) Business Statistics
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I
Title
Application procedure
Description

Complete the Admissions Portfolio/Concurrent Degree Request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Title
Considering honors?
Description

Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO501
Program fee code for non-resident
UPO501
Program Description Title
Gain the specialized skills you need for a career in digital marketing
override admission requirement
On
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
marketing-digital
Program Generated Code
UGBA-BAMKDIMCBS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program Features

Online Master of Science in Artificial Intelligence in Business

Technology advancements are increasing the demand for professionals equipped to spearhead AI-driven transformations in business. In this program, you’ll learn how to leverage AI mindfully to enhance operations and strategies, revolutionize customer experiences, gain competitive advantages and drive intentional change. You’ll have opportunities to explore the possibilities of AI, while balancing its impacts, risks, costs of deployment, and moral and legal implications.

The business-aligned framework prepares students with technical and professional knowledge to design, deploy and implement AI across business contexts. Upon graduating, you can integrate five key disciplines in any industry to drive business success: Artificial intelligence, business strategy and management, technology and innovation, data analytics and ethics.

The skills you’ll develop

The curriculum is balanced to build technical and strategic business knowledge of AI. Early courses develop your technical skills in programming, prompt engineering and AI tools. You’ll also gain an understanding of database management and delve into machine learning for pattern recognition and prediction. Later courses emphasize integrating AI within business contexts. This includes identifying AI opportunities, determining the data needed to support integration and understanding the roles of different teams in the implementation process.

Beyond gaining leading-edge expertise, you’ll develop an understanding of how to apply AI ethically, effectively and aligned with the future of global business. This program stands out for its focus on mindful AI, ensuring graduates can lead with responsibility and foresight as they balance new business possibilities.

Who’s a good candidate for this program?

AI is far-reaching and has the potential to affect businesses in nearly every industry. Ideal candidates for this artificial intelligence in business master’s are interested in leveraging AI in their jobs or organizations. With the knowledge gained, you’ll be empowered to embed AI into business strategies, leading to meaningful innovation and positive business outcomes.

To begin the program, you don’t need programming experience as you’ll learn the fundamentals in your courses starting with first principles. Those pursuing careers as AI or machine learning engineers or developers may be better suited for technical-focused degree programs. However, if you have an undergraduate degree in technology or engineering, earning this graduate degree can catalyze your career in these fields.

Program Field of Study
Master of Science
Program Focus
Artificial Intelligence in Business
Program Name Abbreviation
Artificial Intelligence in Business (MS)
Program Category
Degree Image
A student pursuing an artificial intelligence in business master’s types on his laptop as he stands at his desk.
Program Description Intro

Transform business strategies and outcomes with a Master of Science in artificial intelligence in business online from Arizona State University. In this program, you’ll gain insight into how AI has become essential to sustainable business success. Coursework balances technical expertise and business application, covering AI’s capabilities, limitations and ethical considerations. Upon graduation, you’ll be equipped for technology leadership positions today and those that may emerge in the future.

Plan Code
BAAIBMS
Program code
GRBA
Start Date
Areas of Interest
Courses Summary

Designed to enhance your professional and technical skills, coursework focuses on AI strategy development in business, data analysis, predictive modeling, ethical AI governance, technology implementation and cross-functional collaboration. To complete the program, you’ll apply what you’ve learned to a real-world business scenario and integrate the technical, strategic and ethical aspects of AI.

Total Classes
10
Total Credit Hours
30
Program Fee Code
Artificial Intelligence in Business, M.S., Admitted Fall 2025
Courses Section Title
AI in business courses
Program start date manual
Title
Learn from innovators in AI and business
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs.

Accolades Title
#3
Accolades Description

best online master’s in business programs (excluding MBA).

Accolades Title
#3
Accolades Description

best online general management MBA programs.

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs.

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans.

Accolades Title
Top 10
Accolades Description

best online finance MBA programs.

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing.

Accolades Title
Top 10
Accolades Description

best online MBA programs.

Admission requirement title
How to apply
Admission requirement description

Applicants to the Master of Science in artificial intelligence in business program must fulfill the requirements of both the Graduate College and W. P. Carey School of Business.

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master's program.

Note: Applications are reviewed holistically. GPA is one of many factors considered by the admissions committee.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Essay question response.
  • Up-to-date curriculum vitae or resume.
  • One letter of recommendation.
Title
Additional admission information
Description
  • An applicant whose native language isn't English (regardless of current residency) must provide proof of English proficiency.
  • The GRE, GMAT or other test scores aren't required for admission.
  • Please note: additional program fees may apply.
Manual Cost
false
Weeks per Class
5–7.5
Academic Career
Graduate
Program fee code for resident
GSO067
Program fee code for non-resident
GSO067
Program Description Title
Learn to leverage AI to drive sustainable business success
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
artificial-intelligence-business
Program Generated Code
GRBA-BAAIBMS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program features

Online Master of Science in Marketing

In this program, you’ll explore the strategic, analytical and creative realms of marketing, equipping you to excel in today’s business environment. The curriculum covers advanced digital marketing techniques, data-driven customer insights, analytics, technological integration into marketing strategies and more.

Graduates are prepared to mobilize business success by combining creative solutions, psychology concepts, data analysis and technology. From crafting compelling messages to measuring social media ad performance, you can implement strategies that connect people with the products and services that meet their needs.

The knowledge and skills you’ll develop

This program cultivates leaders who understand the theoretical and practical aspects of marketing, emphasizing strategic planning, creative problem-solving and ethical decision-making. Our distinguished marketing department faculty will leverage their research and industry experience to create an engaging and applied learning experience. Courses explore digital marketing strategies, customer behaviors, service marketing and data-driven marketing approaches. Additional skills you’ll gain include:

  • Analyzing diverse business scenarios and strategically applying marketing principles to achieve business objectives.
  • Communicating the transformative power of digital marketing strategies in business contexts.
  • Integrating ethical considerations, customer welfare, privacy and trust into marketing strategies.
  • Leading collaborative efforts to implement marketing strategies.

MBA or a master’s in marketing: Which is best for you?

This marketing master’s is an ideal choice for individuals who want to gain specialized knowledge in marketing to advance their careers. This can include professional marketers seeking to deepen their strategic expertise, those transitioning to a career in marketing and individuals with undergraduate degrees in non-business disciplines. Regardless of your background, you’ll complete this program with the marketing expertise to drive your career forward.

Alternatively, those seeking a wider breadth of advanced business knowledge may find a good fit in ASU’s online Master of Business Administration program. The MBA covers marketing as a topic area, but much less in-depth than if you pursue the marketing master’s.

Program Field of Study
Master of Science
Program Focus
Marketing and Customer Experience Management
Program Name Abbreviation
Marketing (MS)
Program Category
Degree Image
Three male students in ASU's master’s in marketing program converse near a W. P. Carey School of Business building on ASU’s Tempe campus.
Program Description Intro

Arizona State University’s Master of Science in marketing online prepares you to devise and execute innovative marketing strategies. Experienced faculty will guide you in honing the skills to adapt to the evolving business landscape. You’ll gain expertise in analyzing customer needs and behaviors, using digital marketing tools and making data-driven decisions.

Plan Code
BAMKTCEMS
Program code
GRBA
Start Date
Areas of Interest
Courses Summary

In your courses, you’ll engage in interactive sessions led by industry experts and complete real-world projects. Your learning will be dynamic, incorporating lectures, case studies, group projects, simulations and hands-on exercises. Additionally, the program offers flexibility in the electives you can choose, providing opportunities to explore topics that align with your interests and career path.

Total Classes
10
Total Credit Hours
30
Program Fee Code
Marketing, M.S., Admitted Fall 2025 and later
Courses Section Title
Online marketing master’s courses
Program start date manual
Title
Study alongside innovative and distinguished marketing experts
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs.

Accolades Title
#3
Accolades Description

best online master’s in business programs (excluding MBA).

Accolades Title
#3
Accolades Description

best online general management MBA programs.

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs.

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans.

Accolades Title
Top 10
Accolades Description

best online finance MBA programs.

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing.

Accolades Title
Top 10
Accolades Description

best online MBA programs.

Admission requirement title
How to apply
Admission requirement description

Applicants for this online master’s in marketing program must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.

Admission requirement item
Title
Application requirements
Description

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master's program.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Essay question responses.
  • Up-to-date resume.
  • One letter of recommendation.
Title
Additional admission information
Description
  • An applicant whose native language isn't English (regardless of current residency) must provide proof of English proficiency.
  • The GRE, GMAT or other test scores aren't required for admission.
  • Please note: additional program fees may apply.
Manual Cost
false
Weeks per Class
5
Academic Career
Graduate
Program fee code for resident
GSO070
Program fee code for non-resident
GSO070
Program Description Title
Become a leader in marketing innovation
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
marketing-ms
Program Generated Code
GRBA-BAMKTCEMS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program features

Online Bachelor of Science in Marketing – Professional Sales

Marketing is a broad discipline that applies to nearly every industry and field of expertise. In this specialized program, you’ll gain foundational marketing knowledge alongside an applied focus on professional sales techniques. Your courses will emphasize building long-term customer relationships in a B2B sales environment to prepare you for real-world scenarios. Ideal candidates for this concentration are interested in pursuing roles in sales, business development, account management and related fields.

The skills you’ll develop as a professional sales major

In this professional sales program, you’ll have the opportunity to gain hands-on experience developing selling skills such as personal pitching, strategic questioning and active listening. You’ll also become proficient in analytical research, relationship management, consumer behavior, global applications and B2B marketing. Other transferable skills you’ll gain include:

  • Communication.
  • Critical thinking.
  • Leadership.
  • Personal ethics.
  • Problem-solving.
  • Teamwork.
Program Field of Study
Bachelor of Science
Program Focus
Marketing - Professional Sales
Program Name Abbreviation
Marketing – Professional Sales (BS)
Program Category
Degree Image
Two professionals sitting at a desk working together.
Program Description Intro

Are you interested in gaining hands-on experience developing sales pitches and B2B marketing strategies? If so, Arizona State University’s Bachelor of Science in marketing with a concentration in professional sales provides you with the necessary skills to jumpstart your career. Upon graduation, you’ll be prepared for in-demand roles related to professional sales, advertising, consumer behavior, market strategy and more.

Plan Code
BAMKTPSBS
Program code
UGBA
Start Date
Areas of Interest
Courses Summary

This program includes core courses in marketing as well as professional sales courses in B2B marketing strategies, sales management, consumer behavior and more. You’ll also be required to complete an internship in sales or MKT 438: Advanced Selling Using Data, and the W. P. Carey capstone course. These applied experiences will allow you to practice your skills and address real-world challenges in the professional sales field.

Total Classes
40
Total Credit Hours
120
Program Fee Code
W. P. Carey School of Business - Undergraduate Programs
Courses Section Title
Online professional sales and marketing courses
Program start date manual
Title
Experienced, capable and knowledgeable instructors
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.
Accolade title
Supporting the marketing leaders of the future
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs.

Accolades Title
#3
Accolades Description

best online master's in business programs (excluding MBA).

Accolades Title
#3
Accolades Description

best online general management MBA programs.

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs.

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans.

Accolades Title
Top 10
Accolades Description

best online finance MBA programs.

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing.

Accolades Title
Top 10
Accolades Description

best online MBA programs.

Admission requirement title
How to apply
Admission requirement item
Title
First-year direct admission requirements
Description

First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).
  • A SAT Reasoning score of 1230* (taken March 2016 and after).
  • A SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25*.
  • A high school class ranking in the top 8%.

*ASU and W. P. Carey don’t require the writing portion of these tests.

Title
Transfer direct admission requirements
Description

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after).
  • An SAT Reasoning score of 1160* (taken prior to March 2016).
  • An ACT composite score of 25*.
  • A high school class ranking in the top 8 percent.
  • An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).
  • *ASU and W. P. Carey don’t require the writing portion of these tests.

In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who haven’t taken university-level coursework within the past five years.

Title
Admissions portfolio
Description

If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.

Title
Application requirements
Description

Before submitting your admissions portfolio, please make sure you meet all of the following requirements:

  • Admitted to ASU.
  • In good academic standing if you’re currently enrolled at ASU.
  • Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
    • CIS 105/236 (or equivalent) Computer Applications and Information Technology.
    • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry.
    • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II.
    • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I.
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
    • ECN 221/231 (or equivalent) Business Statistics.
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I.
Title
Application procedure
Description

Complete the Admissions Portfolio/Concurrent Degree Request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Title
Considering honors?
Description

Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Undergraduate
Program fee code for resident
UPO501
Program fee code for non-resident
UPO501
Program Description Title
Enhance your marketing degree with a professional sales concentration
override admission requirement
On
Apply Now URL
https://webapp4.asu.edu/uga_admissionsapp/?term=2261&session=SESA&campus=ONLNE
Slug
marketing-professional-sales
Program Generated Code
UGBA-BAMKTPSBS
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program Features

Online Master of Accountancy and Data Analytics (MACC)

In this AACSB-accredited program, you’ll build advanced knowledge in accounting and auditing, with an additional focus on data analytics. Through your coursework, you’ll also gain proficiency in the technologies and methodologies used in audits.

Additionally, you’ll expand your critical thinking and analytical skills as you explore topics such as statistics and coding for accounting analytics, performance measurement and more. With a foundational understanding of accounting and data analytics, you’ll be prepared to address the financial implications of business decisions in any industry.

Enhance your learning experience with synchronous courses

This program is designed with lecture- and case-study-based learning opportunities and emphasizes practical application through projects. Every course will consist of live, virtual participation for at least 50% of the time, creating opportunities for you to interact with faculty and your peers.

When applying to this program, you should ensure you have the time needed to attend virtual sessions at designated meeting times. If you choose the one-year program, you’ll have live course sessions twice a week. If you select the two-year option, you’ll attend one live session a week. Outside of scheduled sessions, you can complete course activities on your own time.

Does this MACC fulfill CPA requirements?

The CPA designation isn’t critical for all accounting career paths, but becoming a CPA could be advantageous in the accounting profession. CPA requirements are set by each state, and all states require a minimum total of 150 credit hours. Students are encouraged to review the requirements of the state(s) in which they intend to seek a CPA license. Each state has a board of accountancy that can provide this information. Visit the National Association of State Boards of Accountancy (NASBA) for additional information. As a student, you’ll also have access to Becker CPA review materials during and following your program.

Program Field of Study
Master of Accountancy
Program Focus
Accountancy and Data Analytics (MACC)
Program Name Abbreviation
Accountancy and Data Analytics (MACC)
Program Category
Degree Image
Three students study together.
Program Description Intro

Are you looking to elevate your understanding of accounting and data analytics? If so, Arizona State University’s Master of Accountancy and Data Analytics, completed 100% online, may be the ideal fit for you. This program features a combined lecture- and case-study approach, with opportunities for live course interactions. Upon graduation, you’ll be prepared for roles such as staff accountant, auditor, tax accountant and more.

Plan Code
BAACCMACC
Program code
GRBA
Start Date
Areas of Interest
Courses Summary

In your courses, you’ll explore topics such as accounting research, advanced auditing and accounting, ESG reporting and ethics. These, combined with your data analytics courses, will enhance your fundamental knowledge of accounting and prepare you for advanced roles in the field.

Total Classes
10
Total Credit Hours
30
Program Fee Code
Accountancy and Data Analytics, MACC, Admitted Prior to Fall 2025
Courses Section Title
Master’s in accountancy and data analytics courses
Title
Study with renowned and award-winning faculty members
Description

The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members
  • Renowned journal publications
  • Speakers at national conferences
Accolade title
Study at one of the best business schools in the nation
Accolade Description

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

Accolade item
Accolades Title
#2
Accolades Description

best online bachelor's in business programs

Accolades Title
#3
Accolades Description

best online master’s in business programs (excluding MBA)

Accolades Title
#3
Accolades Description

best online general management MBA programs

Accolades Title
Top 5
Accolades Description

best online business analytics MBA programs

Accolades Title
Top 5
Accolades Description

best online MBA programs for veterans

Accolades Title
Top 10
Accolades Description

best online finance MBA programs

Accolades Title
Top 10
Accolades Description

best online MBA programs in marketing

Accolades Title
Top 10
Accolades Description

best online MBA programs

Admission requirement title
How to apply
Admission requirement description

Applicants for the online Master of Accountancy and Data Analytics program must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.

Admission requirement item
Title
Application requirements
Description

Applicants are eligible to apply to the online MACC program if they have earned a bachelor's degree in accounting from a regionally accredited institution or a bachelor’s degree in any field and meet prerequisite accounting knowledge requirements.*

Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their first bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master's degree program.

All applicants must submit:

  • Graduate admission application and application fee.
  • Official transcripts.
  • Program-specific admission essay.
  • An up-to-date curriculum vitae or resume.
  • One professional letter of recommendation.

*Applying as a non-accountancy student

A foundational knowledge of accounting is critical to your success in the MACC program. Applicants must have completed an undergraduate degree in accounting from an accredited institution or a bachelor’s degree in any field and completed one of the following:

  • Pathway Program
    • The Pathway Program includes four foundational courses that you can complete in person or online. In this program, you learn essential skills and knowledge needed to excel in the master’s degree. To get started, submit your Pathway Program application.
  • W. P. Carey MACC/Tax Bootcamp
    • The W. P. Carey MACC/MTax Bootcamp includes three custom-designed, noncredit courses that allow you to complete the foundational program prerequisites 100% online and in a single summer.
Title
Additional admission information
Description

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

Manual Cost
false
Weeks per Class
7.5
Academic Career
Graduate
Program fee code for resident
GP0310
Program fee code for non-resident
GP0310
Program Description Title
Develop the advanced skills you need for a career in accounting
override admission requirement
Off
Apply Now URL
https://webapp4.asu.edu/dgsadmissions/Index.jsp?term=2261&session=REG&campus=ONLNE
Slug
accountancy-data-analytics
Program Generated Code
GRBA-BAACCMACC
Title
Will my diploma say ‘online’?
Description

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Academic Partner
Entity Type
Program features
Program highlights