Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits need professionals who are skilled in reaching large online audiences in order to increase sales, engagement, donations, political support and community cohesion — as well as promote products, services and brand awareness.
In this program, you’ll learn how to reach and analyze audiences for various businesses and build your own audience as a:
- Activist.
- Artist.
- Content creator.
- Entrepreneur.
- Media professional.
The skills you’ll develop in this program
Throughout this digital audiences degree, you’ll gain the skills needed to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. You’ll also learn how to integrate insights from real-time data analysis and social science research to drive audience growth.
With a variety of graduate electives to choose from, including podcasting, project management, photography and more, you’ll build skills in your areas of interest and passions. Additionally, you’ll be able to advance your skill set and create meaningful networking connections with optional internship and study abroad opportunities.
What companies are hiring digital audiences majors?
Organizations in the public and private sectors have a critical and growing need to connect with digital audiences across websites, apps and social media. Digital audience degree holders can compete for roles in marketing and communications in a variety of industries.
There’s no shortage of businesses looking to expand their influence through digital content and engagement. Nonprofit entities, government agencies and advocacy groups alike prioritize effective communication to help them secure donations and promote political engagement or community cohesion. Corporations and entrepreneurs also deploy these tools and techniques to promote sales, improve their advertising and boost other areas of business.
Online interactions, digital connections and social media are among the leading forces that drive an organization's messaging to engage their audience and inspire targeted groups to take action. Arizona State University’s Bachelor of Science in digital audiences prepares you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, you can launch your career in this program.
Throughout this program, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. This program culminates in a capstone course where you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients.
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
- Entrepreneur Eli Chmouni.
- Media literacy expert Dr. Kristy Roschke.
- Pulitzer Prize winner Julia Thompson.
The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.
journalism school.
Pulitzer Prize-winning faculty.
prestigious student media awards.
online students.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”