In this program, you’ll explore the strategic, analytical and creative realms of marketing, equipping you to excel in today’s business environment. The curriculum covers advanced digital marketing techniques, data-driven customer insights, analytics, technological integration into marketing strategies and more.
Graduates are prepared to mobilize business success by combining creative solutions, psychology concepts, data analysis and technology. From crafting compelling messages to measuring social media ad performance, you can implement strategies that connect people with the products and services that meet their needs.
The knowledge and skills you’ll develop
This program cultivates leaders who understand the theoretical and practical aspects of marketing, emphasizing strategic planning, creative problem-solving and ethical decision-making. Our distinguished marketing department faculty will leverage their research and industry experience to create an engaging and applied learning experience. Courses explore digital marketing strategies, customer behaviors, service marketing and data-driven marketing approaches. Additional skills you’ll gain include:
- Analyzing diverse business scenarios and strategically applying marketing principles to achieve business objectives.
- Communicating the transformative power of digital marketing strategies in business contexts.
- Integrating ethical considerations, customer welfare, privacy and trust into marketing strategies.
- Leading collaborative efforts to implement marketing strategies.
MBA or a master’s in marketing: Which is best for you?
This marketing master’s is an ideal choice for individuals who want to gain specialized knowledge in marketing to advance their careers. This can include professional marketers seeking to deepen their strategic expertise, those transitioning to a career in marketing and individuals with undergraduate degrees in non-business disciplines. Regardless of your background, you’ll complete this program with the marketing expertise to drive your career forward.
Alternatively, those seeking a wider breadth of advanced business knowledge may find a good fit in ASU’s online Master of Business Administration program. The MBA covers marketing as a topic area, but much less in-depth than if you pursue the marketing master’s.
Arizona State University’s Master of Science in marketing online prepares you to devise and execute innovative marketing strategies. Experienced faculty will guide you in honing the skills to adapt to the evolving business landscape. You’ll gain expertise in analyzing customer needs and behaviors, using digital marketing tools and making data-driven decisions.
In your courses, you’ll engage in interactive sessions led by industry experts and complete real-world projects. Your learning will be dynamic, incorporating lectures, case studies, group projects, simulations and hands-on exercises. Additionally, the program offers flexibility in the electives you can choose, providing opportunities to explore topics that align with your interests and career path.
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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Applicants for this online master’s in marketing program must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.
Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master's program.
All applicants must submit:
- Graduate admission application and application fee.
- Official transcripts.
- Essay question responses.
- Up-to-date resume.
- One letter of recommendation.
- An applicant whose native language isn't English (regardless of current residency) must provide proof of English proficiency.
- The GRE, GMAT or other test scores aren't required for admission.
- Please note: additional program fees may apply.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”