A marketing degree is relevant across multiple industries, making it ideal for a diverse variety of students and professional paths. Throughout your coursework, you’ll develop a multitude of marketing and business-related competencies, such as the ability to:
- Administer, allocate and organize resources to achieve marketing objectives.
- Drive corporate performance through effective outreach and engagement of customers.
- Support innovation and inform overall business strategy.
- Understand the science of consumer behavior.
While marketing is often thought of in the context of for-profit businesses, nonprofits and government departments also require talented marketing staff. You’ll graduate equipped to work in different aspects of marketing in almost any type of organization, depending on your interests and areas of professional focus.
Understanding the science behind consumer behavior
In this program, you’ll gain a comprehensive understanding of the principles that influence consumer decisions and the essential role marketing plays in every organization. Through your courses, you’ll build diverse transferable skills, including critical thinking, effective communication, personal sales and sales management.
A wide range of competencies equips you to excel in various areas of marketing, ranging from advertising and promotion management to marketing analysis and strategy. Although marketing spans various industries, organizations often share the common goal of promoting, selling and building awareness of products and services. You’ll have the consumer behavior insights to make an impact wherever your interests lead you.
Arizona State University’s online Bachelor of Science in marketing provides a wide range of skills in consumer behavior, analysis, advertising and market strategy. In this program, you’ll complete hands-on projects on building business and customer engagement. Upon graduation, you’ll be prepared for careers as a marketing manager, copywriter, public relations specialist, social media manager and more.
In this program you'll build a well-rounded foundation of key marketing concepts with a focus on areas such as consumer goods and global marketing trends. Coursework also includes opportunities to work with the program’s business partners, where you’ll contribute to their marketing efforts and apply your learning in practical settings.
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- A SAT Reasoning score of 1230* (taken March 2016 and after).
- A SAT Reasoning score of 1160* (taken prior to March 2016).
- An ACT composite score of 25*.
- A high school class ranking in the top 8%.
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).
*ASU and W. P. Carey don’t require the writing portion of these tests.
Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- An SAT Reasoning score of 1230* (taken March 2016 and after)
- An SAT Reasoning score of 1160* (taken prior to March 2016)
- An ACT composite score of 25*
- A high school class ranking in the top 8 percent
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
*ASU and W. P. Carey don't require the writing portion of these tests.
In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).
Note: Special consideration will be given to students not meeting the above requirement who haven't taken university level course work within the past five years.
If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.
Before submitting your admissions portfolio, please make sure you meet all of the following requirements:
- Admitted to ASU
- In good academic standing if you're currently enrolled at ASU
- Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
- CIS 105/236 (or equivalent) Computer Applications and Information Technology
- MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
- MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
- ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
- ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
- Completion of or current enrollment in the following courses or their equivalents:
- ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
- ECN 221/231 (or equivalent) Business Statistics
- ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I
Complete the Admissions Portfolio/Concurrent Degree Request online.
- Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you're currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”