Digital audience strategies amplify your online messaging, increase your brand visibility across platforms, build meaningful connections and grow your following. To succeed in these areas, you’ll learn how to attract, track, assess and engage audiences effectively, as well as develop skills in content strategy and data analysis. Upon completing the certificate, you’ll be prepared to create high-performing digital campaigns and examine performance analysis for optimizations to drive conversions.
Key areas of focus include:
- Social media campaigns (paid and organic)
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Through real-time exercises and simulated environments, you’ll gain experience using industry-standard tools like Meta Insights and Google Analytics to optimize audience engagement and measure campaign performance.
Earn a master’s degree through stackable certificates
This graduate certificate can stand alone or serve as a main certificate toward a Master of Advanced Study. To complete the degree, you’ll stack a second 15-credit graduate certificate. This opportunity allows you to design a program tailored to your career goals and interests.
When admitted, connect with your academic advisor about stackable MAS options.
Who’s a good candidate for this certificate program?
This certificate is designed for professionals in social media strategy, content marketing, journalism, public relations or audience development who want to enhance their digital marketing expertise. Graduates or career changers seeking to pivot into these industries can also develop the skills and knowledge to enter this field.
This program can also support:
- Content creators exploring audience growth strategies.
- Entrepreneurs building their brand online.
- Professionals in various fields looking to increase sales, advertising impact, donations, political support and/or community cohesion.
How this program compares to our master’s in digital audience strategy
This program provides industry-ready skills to deliver impactful digital marketing campaigns. It’s an ideal option for professionals to gain immediate, applicable expertise without committing to a full master’s degree.
If you’re interested in leading organization-wide digital strategy, ASU’s online Master of Science in digital audience strategy offers a more in-depth curriculum including:
- Media law coursework
- Advanced digital media strategy
- Capstone project experience
While the master’s program prepares you for leadership roles within the digital marketing space, the graduate certificate program focuses on the tactical skills to execute digital campaigns.
Master digital audience engagement and learn how to execute successful marketing campaigns with Arizona State University’s online graduate certificate in digital audiences. You’ll gain hands-on experience with industry-leading tools and the tactical skills to create high-impact digital content across websites, search engines and social media.
This program provides foundational training in digital analytics, research and audience engagement. You’ll also explore important topics like SEO, social media and more.
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt
- Entrepreneur Eli Chmouni
- Media literacy expert Dr. Kristy Roschke
- Pulitzer Prize winner Julia Thompson
The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.
journalism school
Pulitzer Prize-winning faculty
prestigious student media awards
online students
Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in the last 12 units of their post-baccalaureate transcript.
All applicants must submit:
- Graduate admission application and application fee.
- Official transcripts.
- Up-to-date curriculum vitae or resume.
An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007.
No, Arizona State University’s certificates and diplomas don’t specify whether you earn them online or in person. All certificates, diplomas and transcripts simply say “Arizona State University.”