Social media managers operate in fast-paced environments where they balance strategy with real-time communication. They’re also responsible for ensuring messages reflect the cultural, social and economic values of the communities they serve.
Taught through a technical communication lens, this program trains you to create content about, for and through digital technology. You’ll focus on writing for specific audiences, managing design projects and supporting ethical, accessible communication across platforms.
This concentration takes an interdisciplinary approach. The curriculum integrates business skills, content production, organizational communication and crisis and reputation management — topics often spread across departments at other universities. At ASU, they’re combined in one program that prepares you for a professional career in social media.
The knowledge and skills you’ll develop
Projects focus on writing, design and strategic content creation. You’ll also work with visual, video and audio formats to expand your digital communication abilities.
The curriculum covers topics such as podcasting, data visualization, grant writing, accessibility, global communication and usability testing. You’ll also gain insight into the history, theory and techniques of professional social media production. Key skills include:
- Advanced technology use for content creation
- Content development and management
- Cross-cultural communication and collaboration
- Writing for specific audiences
Social media evolves quickly, so course content is regularly updated to reflect new tools and best practices.
Who’s a good candidate for this program?
This program is ideal if you’re interested in professional communication roles within businesses, nonprofits or government settings. Coursework focuses on organizational strategy, including customer service, content planning and crisis communication.
This is not a journalism degree focused on news production. If you’re more interested in media theory and analysis, the Bachelor of Arts in mass communication and media studies may be a better fit.
Are you quick to adopt new platforms and curious about how brands use social media? Arizona State University’s online Bachelor of Science in technical communication with a concentration in social media management prepares you to lead digital strategy across industries. You’ll learn to manage content, communication and engagement on a professional level.
You’ll gain industry-relevant experience with community projects, digital content creation tools and multimedia platforms. Topics cover digital ethics, internet governance and programs such as Hootsuite, Buffer and Adobe Creative Cloud. Courses may include:
Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.
- American Educational Research
- Association Fellows
- American Psychological Association Fellows
- Fulbright scholars
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university is repeatedly awarded peer-reviewed honors from U.S. News & World Report and other respected organizations.
in the U.S. for innovation for 11 consecutive years, ahead of Stanford and MIT
best online bachelor’s programs
best global universities
of graduates reported their experiences at ASU inspired them to explore new career opportunities
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”