This digital concentration builds on traditional marketing principles to connect with audiences in the digital realm. In tailored courses, you’ll learn how organizations use digital media tactics, create engaging experiences and build relationships through social media. Topics range from content planning and paid media buying to email marketing and user experience. You’ll also get hands-on practice with Google Analytics, The Trade Desk, HubSpot, Hootsuite, Semrush, OpenAI and other industry tools.
As a digital marketing major, you’ll gain the skills to craft impactful campaigns and make strategic decisions. You’ll graduate prepared for careers in search engine optimization, growth marketing, social media marketing and analytics. This degree also provides a competitive edge for roles in media buying and planning, influencer marketing, e-commerce and more.
Who’s a good fit for this program?
This program is ideal if you’re passionate about combining marketing and technology to transform how brands engage with customers. It’s also a great fit if you’re interested in marketing beyond content creation, such as understanding consumer behavior and using insights to guide marketing initiatives. Whether you’ve gained experience through organizations or student-led ad agencies, or are new to marketing, this program provides the skills to launch your digital marketing career.
If you’re interested in exploring marketing more broadly — such as brand management, graphic design, video production or advertising — ASU’s online bachelor’s in marketing may better align with your goals.
Enter the dynamic marketing field with Arizona State University’s online Bachelor of Science in marketing with a concentration in digital. The curriculum combines foundational marketing principles with digital marketing strategies, innovative technology and data-informed decision-making. Designed to prepare you for a fast-paced industry, this program emphasizes practical skills for a variety of marketing careers.
In this program, you’ll apply a business framework to digital marketing efforts. Coursework covers topics ranging from developing marketing plans to leveraging online channels, including websites, social media, email and search engines. You’ll also explore target audiences and personas, as well as how brands align their messages with customer needs. The program culminates in a capstone course and project, where you’ll put your knowledge into practice.
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members
- Renowned journal publications
- Speakers at national conferences
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
- A SAT Reasoning score of 1230* (taken March 2016 and after)
- A SAT Reasoning score of 1160* (taken prior to March 2016)
- An ACT composite score of 25*
- A high school class ranking in the top 8%
*ASU and W. P. Carey don’t require the writing portion of these tests.
Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- An SAT Reasoning score of 1230* (taken March 2016 and after)
- An SAT Reasoning score of 1160* (taken prior to March 2016)
- An ACT composite score of 25*
- A high school class ranking in the top 8%
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A)
- *ASU and W. P. Carey don’t require the writing portion of these tests
In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).
Note: Special consideration will be given to students not meeting the above requirement who haven’t taken university-level coursework within the past five years.
If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.
Before submitting your admissions portfolio, please make sure you meet all of the following requirements:
- Admitted to ASU
- In good academic standing if you’re currently enrolled at ASU
- Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
- CIS 105/236 (or equivalent) Computer Applications and Information Technology
- MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
- MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
- ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
- ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
- Completion of or current enrollment in the following courses or their equivalents:
- ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
- ECN 221/231 (or equivalent) Business Statistics
- ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I
Complete the Admissions Portfolio/Concurrent Degree Request online.
- Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”