Marketing is a broad discipline that applies to nearly every industry and field of expertise. In this specialized program, you’ll gain foundational marketing knowledge alongside an applied focus on professional sales techniques. Your courses will emphasize building long-term customer relationships in a B2B sales environment to prepare you for real-world scenarios. Ideal candidates for this concentration are interested in pursuing roles in sales, business development, account management and related fields.
The skills you’ll develop as a professional sales major
In this professional sales program, you’ll have the opportunity to gain hands-on experience developing selling skills such as personal pitching, strategic questioning and active listening. You’ll also become proficient in analytical research, relationship management, consumer behavior, global applications and B2B marketing. Other transferable skills you’ll gain include:
- Communication.
- Critical thinking.
- Leadership.
- Personal ethics.
- Problem-solving.
- Teamwork.
Are you interested in gaining hands-on experience developing sales pitches and B2B marketing strategies? If so, Arizona State University’s Bachelor of Science in marketing with a concentration in professional sales provides you with the necessary skills to jumpstart your career. Upon graduation, you’ll be prepared for in-demand roles related to professional sales, advertising, consumer behavior, market strategy and more.
This program includes core courses in marketing as well as professional sales courses in B2B marketing strategies, sales management, consumer behavior and more. You’ll also be required to complete an internship in sales or MKT 438: Advanced Selling Using Data, and the W. P. Carey capstone course. These applied experiences will allow you to practice your skills and address real-world challenges in the professional sales field.
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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First-year applicants who meet the requirements for ASU first-year student admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).
- A SAT Reasoning score of 1230* (taken March 2016 and after).
- A SAT Reasoning score of 1160* (taken prior to March 2016).
- An ACT composite score of 25*.
- A high school class ranking in the top 8%.
*ASU and W. P. Carey don’t require the writing portion of these tests.
Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:
- An SAT Reasoning score of 1230* (taken March 2016 and after).
- An SAT Reasoning score of 1160* (taken prior to March 2016).
- An ACT composite score of 25*.
- A high school class ranking in the top 8 percent.
- An overall, unweighted high school GPA of 3.40 in competency courses defined by ASU (4.00 = A).
- *ASU and W. P. Carey don’t require the writing portion of these tests.
In addition, you must have a 3.00 cumulative ASU GPA (if you have attended ASU) and a 3.00 cumulative transfer GPA (if you have attended another institution).
Note: Special consideration will be given to students not meeting the above requirement who haven’t taken university-level coursework within the past five years.
If you don’t meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission isn’t guaranteed. Preference will be given to students with at least a 3.00 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.
Before submitting your admissions portfolio, please make sure you meet all of the following requirements:
- Admitted to ASU.
- In good academic standing if you’re currently enrolled at ASU.
- Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
- CIS 105/236 (or equivalent) Computer Applications and Information Technology.
- MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry.
- MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II.
- ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I.
- ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
- Completion of or current enrollment in the following courses or their equivalents:
- ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles.
- ECN 221/231 (or equivalent) Business Statistics.
- ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I.
Complete the Admissions Portfolio/Concurrent Degree Request online.
- Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you’re currently enrolled in coursework away from ASU, please submit a copy of your class schedule.
Are you interested in challenging yourself academically by adding honors to your studies? Join Barrett, The Honors College to elevate your undergraduate experience and enhance your degree.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”