Interdisciplinary at its core, this social data science master’s draws from sociology, data science, technology and ethics. You’ll develop into a well-rounded practitioner who understands the complexities of using social theory and data science to both meet organizational needs and protect social well-being. Additionally, you'll learn how to use analytics to glean insights, draw conclusions and influence social processes.
In your courses, you’ll build a foundation for ethically using big data to:
- Anticipate future social challenges.
- Critically examine the flows of data in society.
- Hold corporations accountable for how they use the data they collect.
- Reduce the misuse of data.
- Solve social problems.
The skills you’ll develop in this social data science master’s program
This program prepares you to become fluent in data science approaches and use technology to create solutions that positively impact society. You’ll build technical skills in quantitative analysis and programming, as well as theoretical skills in understanding how data can be used and misused to influence social policy. Additional social data science skills you’ll gain include:
- Community organization.
- Data scraping, cleaning and analysis.
- Database creation and maintenance.
- Program analysis and assessment.
- Python programming language.
- Social media analytics.
- Team building and leadership.
- Visualization of data.
Who’s a good candidate for this program?
A variety of backgrounds and professional experiences complement this social data science master’s program. Ideal candidates may be technologists who are interested in the social dynamics of technology. Those with non-technical backgrounds who want to learn how to use data and technology more effectively may also be a good fit.
This program intentionally trains a variety of candidates to reflect the diversity of those who are affected by datafication. We deliberately seek to uplift professionals who are traditionally underrepresented in data-related fields. As a graduate, you’ll be equipped to analyze, interpret and implement data findings to help organizations and policymakers make informed decisions.

Are you interested in learning how social theory, technology and data-driven approaches influence decisions in organizations and public policy? The Master of Arts in social data science online from Arizona State University may be an ideal fit. You’ll gain an understanding of the technological, ethical and social dimensions of data, as well as how to use this knowledge to solve problems and create a more just society.
In this program, you’ll take courses on the theory, research and application of social data science. Your theory courses will cover the history of digital society. Your research courses will allow you to engage in mixed methods and present social science research. Finally, your applied courses will allow you to gain hands-on experience with both model and real-world issues of data in society. The program culminates in a capstone course which includes a portfolio of your strongest work.
Prepare for the full New College experience curated by world-renowned faculty who are some of the brightest, most innovative academic minds in the world. Areas of expertise include psychology, anthropology, geography, political science, cybersecurity, forensic science and more. Our faculty strives to create an environment that prepares students to take their place in the world using the skills they’ve learned to pursue careers that benefit their communities.
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university has been recognized with peer-reviewed honors from U.S. News & World Report.
in the U.S. for innovation for 11 consecutive years, ahead of Stanford and MIT.
best online bachelor’s programs.
best global universities.
of graduates reported that their experiences at ASU inspired them to explore new career opportunities.
Applicants to the Master of Arts in social data science must fulfill the requirements of both the Graduate College and the New College of Interdisciplinary Arts and Sciences.
Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree, in any field, from a regionally accredited institution.
Applicants must have a minimum of a 3.00 cumulative GPA in the last 60 hours of their bachelor's program. Alternatively, applicants must have a minimum of a 3.00 cumulative GPA in an applicable master's program.
All applicants must submit:
- Graduate admission application and application fee.
- Official transcripts.
- Statement of purpose.
- Writing sample.
- Up-to-date curriculum vitae or resume (optional).
Applicants must respond to a series of questions for the statement of purpose:
- What specifically attracted you to this program, as opposed to other programs?
- What would be your ideal career after completing this program, and what about that career appeals to you? Feel free to mention multiple alternatives.
- In your education thus far, what has been your favorite course or learning experience, and what did you love about it?
- What is a project you’ve completed, either solo or as a leader of a team, that you enjoyed or you’re especially proud of? Please explain why.
- Among the attributes, knowledge and skills you’ve already developed, which do you think will be most useful to your graduate school experience? What areas do you think you most need to develop to be successful in your future endeavors?
Applicants must be able to write well and organize their thoughts into a coherent argument. The committee will use your writing sample and answers to the admission questions to determine your writing capability.
Applicants are required to provide a sample of their scholarly writing, preferably a paper they wrote for a college course that is at least 1,500 words (three single-spaced or six double-spaced pages). Your writing sample may be published, but not co-authored, and have a maximum length of 3,000 words.
Note: If a sample of academic writing is not available, then an example of professional writing is acceptable. The piece should demonstrate your ability to present a structured argument and use evidence.
An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.
Letters of recommendation are not required; however, they may be submitted if an applicant feels that the recommendation may enhance their file. If an applicant chooses to submit letters of recommendation, there is a strong preference for academic references that can speak to their ability to succeed in a graduate program.
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”