Description
The digital audiences minor focuses on the following questions:
- Who are digital consumers?
- How can we measure them?
- How can those measurements inform how we interact with and build audiences?
You’ll gain an understanding of how to acquire and engage audiences. Upon completion of the minor, you’ll be able to strategically grow digital audiences and harness analytics to drive organizational change.
You’ll acquire skills in search engine optimization (SEO), Google Analytics, social conversation analysis, audience research and targeting, key performance indicators and conversions.
Entity Type
Program Features